Stop Selling…Let Customers Buy: Customer Magnet Knows How

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INTRODUCTION
I’ve always thought that marketing is pretty wasteful. Think about it. Doesn’t 99% of the physical mail you get end up in your garbage can? As does email through your spam filter? Marketing also wastes lots of company and customer time. Too much contact at the wrong moment about things people don’t care about is just annoying and frustrating. The whole seller-driven process of trying to connect with prospects is a drain on creative energy and slices our days into ever smaller and unusable segments.

REVIEW
Customer Magnet from DeverTech.com is designed from the customer’s point of view and is designed to save customers time. By letting the customer decide if, when, and how he or she wants to be contacted, the product puts–and keeps–the customer in control of the process. Customer Magnet turns a selling process into a buying experience. Now, that’s something this customer experience designer can get behind!

How It Appears
Customer Magnet seamlessly fits into your interface regardless of your design or technology platform. It’s usually placed where the “Contact Us” option goes. When a user clicks, the screen expands downward, revealing a well-designed and well thought-out set of choices for the soon-to-be customer to select from.

How It Works
Each option invokes logic that reduces the number of steps for a prospect to get something done. The version on www.MikeWittenstein.com is set up to:

–Schedule conversations with Mike Wittenstein, the firm’s lead consultant
–Learn about a prospect’s situation and interests
–Offer project quotes
–Provide useful information as instantly downloadable PDFs
–Capture when prospects want to be contacted (and the frequency of contact)
–Take referrals
–Learn from site visitor feedback

Usually, it would take several emails or a longish phone call to capture all of this information. Customer Magnet does it simply and quickly. By letting customers get what they want with minimal hassle, the business gets what it needs to serve them. The business saves time and money as well because marketing time and effort isn’t wasted on prospects that don’t care or aren’t ready to learn more.

Behind the Scenes
Customer Magnet has, I’m told, over a million lines of code that drive the Oracle workflow engine on which it is based. Logic trees, conditional branching, and personalization are built into the tool so that when it’s modified to match the sales process of practically any business, it works according to that business’s rules and policies.

Customer Magnet is so strong that it can be used by companies that don’t even have a CRM (customer relationship management) software program or service. Customer Magnet can do routine follow-ups, check in after a prescribed amount of time, remind visitors to consider their next step in the buying process and so on.

The DeverTech Experience
After an interview, DeverTech’s team adjusts the program’s interface so that it matches your selling process. You can shape Customer Magnet to suite your specific needs, whether you do newsletters every month, call folks back every quarter, or want to be instantly on the phone with people who visit your site. Over time, if needs change and the functionality of Customer Magnet must change, the logic can be adjusted quickly and easily.

Customer Engagment Zones
Author/Blogger Andy McCartney wrote about this implementation of Customer Magnet on the Content Marketing Institute website. here’s the link: http://www.contentmarketinginstitute.com/2012/02/diagnosis-love-the-funnel/.

Conclusion
What makes Customer Magnet better than other contact capture solutions in my opinion is that it puts the customer in control right from the start. If you want a product that adapts to your customer’s buying experience, consider Customer Magnet by DeverTech.

Contact

Chuck, CEO of DeverTech

You can reach Chuck Doss at:

DeverTech
www.DeverTech.com
678.570.8861
cdoss@DeverTech.com