Mobile Market Research Improves the Customer Experience

Mark Michelson has been doing qualitative research for over 20 years. He’s now on the leading edge of using mobile technologies to capture in-the-moment, mid-experience responses from real customers. His business delivers same week insights to customers that they can apply right away. In this 2-minute interview, Mark discusses, social and mobile research and it’s impact on customer experience.

This interview was captured on May 22, 2011 at the European Customer Experience World in London, England. You can reach Mark Michelson, president of Threads Qualitative Research at markm@threadsqual.com. The website is www.ThreadsQualitative.com and will be live soon.