Make sure that what your customers want most is what your business does best.

What’s the CEO’s role? What’s the secret to success in a service business of any size? Just make sure that what your customers want most is what your business does best. Read it again. Make sure what your customers want most is what your business does best. It is easy (to understand) yet hard (to do). Decide now to dedicate yourself and your firm to your customers, not to your business plan or to your projections. Listen hard to find out what they want, then be the one to provide it. Over time, you’ll learn not just WHAT to do but HOW to do it in a way your customers prefer. Then, you’ll be in the enviable position of keeping customers, not chasing new ones