Keynote for Annual Sales Meeting–Auto Retailing

FULL-LENGTH VIDEO PRESENTATION
This presentation was delivered in January of 2010 as the capstone of an undercover shopper engagement with Jim Ellis, a multi-brand, family-owned, Atlanta-based automotive dealership. Before the presentation, we went undercover as shoppers at two Jim Ellis stores as well as at the competition. Those insights helped us determine how to make specific improvements to the Jim Ellis promise “Expect The Best”. The idea was (and is) to continue to raise the bar on the competition. Ideas were piloted in one or two stores, then rolled out to others.

Watching this video will help you discover for yourself how rapidly undercover shopper insights can lead to real world implementations at scale. You’ll also see how a “testimonial from the future” can help inform and influence audiences.

Jim Ellis was one of our favorite brands to work with in 2010 because their people truly are sincere and ernest about what they do, how they do it, and why. They are centered on their values and, through leadership by example, they have honestly differentiated their experience and their brand.

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