How Fashion Designers can Put Meaning in Their Brands and Their Businesses

Video interview with Katie Evans for Nolcha’s Fasion Entrepreneur Report. This interview offers practical tips. Branding goes beyond your mark. Transmedia storytelling, a way of surrounding audiences with your product or message in multiple media, is great for fashion designers. Brands are experiences that become stories when retold. Make your business remarkable by sweating the details of your experience. Listen to the language your customers use–then use it–to resonate with more prospects.