The US Patent Office defines Storymining® as the articulation of a brand’s essence and its translation into an experience customers want to share.

This custom event is for a client and licensee of the Storymining® Process. Their entire professional staff will receive an immersion into customer experience design and the methodology that makes Storymining® so powerful–and easy to use.

Attendees will learn how to:

• Construct a Brand Framework
• Define a company’s Reason for Being
• Draft and detail Experience Designs
• Envision the operations side of the experience through a Roles and Accountabilities Design
• Role play sales, consulting, and service situations
• Test their newly acquired skills

If you are looking to enable your team(s), consultancy, or agency with real customer experience design capabilities, ask us about licensing the Storymining® Process!