All businesses need clarity around their intent and direction!

Paul Chen’s blog, http://www.work-different.com, is all about small/medium business strategy coupled with Apple’s technology. As a market researcher, Paul is always interested in the back story. Here’s his first installment of an interview he invited me to that describes how I work. I truly believe that how you do what you do is a competitive differentiator. This intimate look at my own working style around customer experience design may give you ideas on how you can employ technology and services at your own company to create sustainable advantage for your own brand(s). Thanks, Paul!

Read the full story here: http://www.work-different.com/2010/12/mike-wittenstein-part-i-a-model-for-clear-strategic-vision-in-a-small-business