Customer Experience Design Defined

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A recent Internet radio show with show hosts Steve and Rob onThe Customer Experience Showzeroed in on just what Customer Experience Design is and what it can do for brands and their customers.

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Steve and Rob drilled down to find out the difference between customer experience and customer experience design. The difference is that customer experience is what the business does to and for the customer and how it makes them feel. Customer experience design is a discipline of deliberately creating interactions based on the wants, needs, and limitations of customers.

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One comment

  1. Satish Ayyaswami
    10/26/11

    Hi Mike,

    Stumbled on this link after posting a question on the CXPA forum. How is Customer Experience Design different from Service Design (as put forth by Service Design Network). I would like to hear your thoughts.

    regards
    Satish

    Reply

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