Can Apple’s Polish Rub Off on Other Retailers?

Ned Smith, Senior Writier for BusinessNewsDaily wrote this article on July 14, 2011. In it he highlights the reasons why Apple’s sales per square foot are six times that of Best Buy ($5,914 vs. $880). I contributed to this article along with my retail customer experience colleague Doug Fleener and other experts, Cliff Courtney and Leslie Kossoff.

You can read the article at: http://www.businessnewsdaily.com/-key-to-apple-retail-success-1520/

What’s my answer? Of course you can bring some of the Apple magic to your store. Differentiating retail brands by dramatically improving their customer and employee experiences is what I do for a living.

Thanks, Ned, for a great article!