It’s hard to practice medicine in today’s highly complex, litigious, regulation-ridden environment. That makes it hard to deliver a good patient experience. But, not impossible.
Tom Lee, founder of OneMedical, breaks down the patient experience–rationally and emotionally–into a hard-hitting 17-minute keynote at Gel Conference 2011. In his video, Tom explains how he uses common sense and patient-centric design to not only survive–but to thrive.
In three slides, he explains what’s wrong with the front-line health care system–and how he’s designing his company to work better–and more profitably–in spite of it all.
If you’re interested in the stories that make experience real, this is a great video to watch.
www.onemedical.com is a practice designer around its patients, not around insurance, regulations, or third parties. It works!
OneMedical goes out of its way to be different–and better. Check out these ads:
See how they stand out and connect with patients. Right from the start, you can ‘feel’ how this brand is different.
The experience changes go beyond just promising to delivering. Check out these interior shots that show a waiting room, exam room and some warm and comfortable gowns that won’t leave you embarrassed. It’s good practice, in my opinion, to make customer or patient waiting areas at least as nice as someone’s own home. Well done, OneMedical.
