Upon concluding the latest in a series of European speaking engagements, Mike has assembled a list of best practices for getting your presentation right for your audience and your sponsor.
We kick-off part one with tips on connecting with your sponsor to know your sponsor’s goals and ways to connect to your audience. Part two will cover tips on finetuning your presentation, and part three will cover how to end with the best next steps.
Connecting With Your Sponsor
Prior to presentation day, it is essential to get to know your sponsor and their desired outcomes from the event. Spend time talking with the sponsor or event planner asking questions so that your presentation can be spot-on and help both of you achieve your desired results. Nail the sponsor’s goals and you help make the event planner look good as well. There are no rewinds or do-overs with a live audience, so anything you can do beforehand to perfect your presentation will serve you well.
Connecting With Your Audience
As a presenter, your ability to create an experience for the audience will help to achieve your sponsor’s goals. A big part of creating that experience for your audience comes in part, from connecting with them. So, familiarize yourself with the audience on a personal level. Speak with people in advance – whether that’s days or hours – of giving your presentation so that you truly feel their vibe and understand the latest of their concerns and interests. You will gain further insight on how you fit into their picture and can tweak your presentation so that you are more relatable to this specific group. And by understanding what they are seeking, you can more accurately address their needs and provide valuable solutions.
Another way to present with a more personal touch is to get to know the city where you are presenting. Read up on current events or issues, and include mention of these, if appropriate, in your presentation. What are people in this town proud of? Just a small observation or comment can go a long way in making a connection with your audience. This shows that you took the time to understand their reality and sends a personal message of caring.
Successful presentations accomplish the goals of the sponsor and connect with the audience on a personal level. Familiarizing yourself with your sponsor and audience offers you the best chance at providing the desired outcomes for both. Once you’ve done that, you are ready to complete final revisions on your presentation.
Up next! Finetuning Your Presentation