Survey says…yes! According to two separate reports (RightNow and Desk) as many as 86% of consumers say they will pay more for a better customer experience. And even just one good experience means that they will probably come back.
That being the case, if your focus is on your balance sheet in an effort to increase your top line…you’re probably looking in the wrong place.
How are you going to start providing a better customer experiences?
There are many different ways but anticipation is a great place to start. By starting with anticipating what your customers want you can be prepared to provide it. You take a look into the future of your customer and put the processes into place that will provide what your customer desires. When you get this right it starts a cycle that feeds itself in a positive way.
Three out of four customers say they have spent more with a company due to repeated positive experiences. So not only will customers pay more for a single better experience, they will keep coming back because of the increased likelyhood for yet another good experience. The news get better. The more often a good experience occurs, the chances for the good experience to be shared with someone else goes up.
Anticipating what your customers desire and being ready to provide it can mean the difference between keeping a customer, getting them to come back and having them share their experience with someone else. That’s a win, win, win situation.
Take a peek into the future of your customer. What needs to happen in your organization to provide consistently positive experiences for your customers? Need help? Call 770.425.9830.


