LightSpeed Focuses on Retailer’s Experience to Improve the Customer Experience
LightSpeed (www.lightspeedretail.com) introduced a Mac-based point of sale system for multi-location, inventory-focused retailers in 2005. With annual enhancements like e-commerce, mobile, developer APIs, and now iPad support, LightSpeed has made retailing much easier for retailers. LightSpeed takes the work out of retail by putting minutes back into retailers’ days....
Read MoreCoca-Cola Reveals Its Brand Strategy
I’ve been saying this for years, but when a big brand like Coca-Cola says it, people listen more So, watch how Coca-Cola explains its brand strategy for the next decade here. If you’re a supplier or wanna-be supplier, you’ve to see this and rethink the way you approach this brand. The content, in my opinion, is spot on. Interestingly, Coca-Cola is tipping its...
Read MoreSkype Used to Deliver Keynote in Australia
I used Skype to deliver “Crafting an Elite Customer Experience” to an executive group assembled by Marcus Evans in Sydney, Australia from my office in Atlanta, Georgia. It’s the first major event I’ve relied on Skype for and it did remarkably well. Attendees gained insights into how brand leaders use customer experience to differentiate their brands—on...
Read MoreKevin Roberts of Saatchi on Experience Design
Last year, I had the opportunity to meet Kevin Roberts, CEO of Saatchi. He gave an impassioned and impromptu presentation on the value of experience and its love, connection, and authenticity components. Here’s an excerpt:
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