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Can you steal an experience?

Can you steal an experience?

“Stealing an Experience” is completely different at the consumer and professional levels. At the consumer level, it might mean watching two movies on one ticket or peeking your head under a circus tent. At the professional level, “Stealing an Experience” happens when brand, marketing, and leadership professionals take ideas from experiences they see at other [...]

What does Facebook’s app store mean for retailers?

What does Facebook’s app store mean for retailers?

Facebook is launching its own App Store. Opening an online Web service that extends the company’s products, functionality, and services will create new revenue streams for the company as it goes public ($77-$96 billion initial valuation expected according to Reuters). The bottom line for retailers is this: Now, the way Facebook works can be customized [...]

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What We Do

Mike Wittenstein’s experience design firm, Storyminers, helps clients articulate a clearly differentiated and compelling customer experience strategy supported by a customer experience design that their customers will appreciate, remember, and rave about.

We design experiences that tell a story. Our Storymining® Process fills that invisible void between what you perceive the customer wants and what they truly desire. We have guided both established companies (Air Canada, Best Buy, and IBM) and mid-market brands (Adelman Travel, Alternative Apparel, and Jim Ellis Automotive Group) to further differentiate their brands by introducing improvements to their customer experiences. The changes have resulted in increased sales, higher EBITDA, market dominance, and new revenue streams.

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