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LightSpeed Focuses on Retailer’s Experience to Improve the Customer Experience

LightSpeed Focuses on Retailer’s Experience to Improve the Customer Experience

    LightSpeed (www.lightspeedretail.com) introduced a Mac-based point of sale system for multi-location, inventory-focused retailers in 2005. With annual enhancements like e-commerce, mobile, developer APIs, and now iPad support, LightSpeed has made retailing much easier for retailers.     LightSpeed takes the work out of retail by putting minutes back into retailers’ days. Behind the [...]

Coca-Cola Reveals Its Brand Strategy

Coca-Cola Reveals Its Brand Strategy

I’ve been saying this for years, but when a big brand like Coca-Cola says it, people listen more So, watch how Coca-Cola explains its brand strategy for the next decade here. If you’re a supplier or wanna-be supplier, you’ve to see this and rethink the way you approach this brand.     The content, in [...]

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What We Do

Mike Wittenstein’s experience design firm, Storyminers, helps clients articulate a clearly differentiated and compelling customer experience strategy supported by a customer experience design that their customers will appreciate, remember, and rave about.

We design experiences that tell a story. Our Storymining® Process fills that invisible void between what you perceive the customer wants and what they truly desire. We have guided both established companies (Air Canada, Best Buy, and IBM) and mid-market brands (Adelman Travel, Alternative Apparel, and Jim Ellis Automotive Group) to further differentiate their brands by introducing improvements to their customer experiences. The changes have resulted in increased sales, higher EBITDA, market dominance, and new revenue streams.

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